“Miracle” Of Ruda Wine
2021-02-28 | by CusiGO
White wine and El Verdejo are the two horses that Rueda has ridden in recent years. They have developed from the second place of origin (do) to the second place of sales, next only to Rioja, accounting for 11.4%. It’s the miracle of the wheel. Today, their white wines account for 39% of all white wines with country of origin names sold in Spain. Other varieties such as Viura, Palomino or Sauvignon Blanc are cultivated by ethnic minorities.
At Haber de Rueda, you not only expand your wine, but also increase your visibility, balancing your white wine consumption with the main weight of red wine, reaching nearly 30% share. But such rapid growth has also raised doubts about how things are done and the need for change.
“The key to this evolution of demand,” says Santiago Moro, its chief executive, “is absolute success from a consumer confidence perspective by betting on producing high quality products at competitive prices.” However, at this point, sales have fallen by 10.4% due to the epidemic, which is lower than that of the whole industry, and we need to reflect on the future. “The fact that domestic demand has absorbed all output growth has led to some indifference to external markets. We are going to increase the supply of higher quality wine, and the epidemic also tells us that we need to strengthen the Rueda brand, in which Verdejo has always been a grape, as well as the diversification of sales channels and markets, “Moro added.
In 2020, in the face of sustained growth, in some cases, astonishing sales fell by 10.4%, mainly due to the epidemic. But the data has shown some signs of climbing fatigue, with growth rates of only 3% in 2015 and 2016 and a decline of 10.5% in 2018, which means you are not looking down.
In this regard, from the perspective of production, the stability of new species plantations in terms of authorization has been determined in recent years.
The Council revised the different rules for wine production and created a new category, called big round wine, which must be obtained from vineyards of at least 30 years old. At the same time, in view of the fact that up to 10000 kg of varieties can be produced per hectare, it is suggested to limit the yield to 6500 kg and reduce the wine production to 65%. In recent years, due to the need to provide more differentiated products, different breweries have introduced new resources in their production process, such as more barrels or concrete eggs, to improve the value of green leafy vegetables. Plutos is the first winery to retain white wine in its name of origin, said Carlos Villar, its general manager.
From a business point of view, in order to avoid collapse, the future of do also aims to strengthen external forces. Rueda wine is currently sold in 100 countries, but accounts for only 13% of production, which means a long-term promotion campaign is needed, even though the variety is well known in countries such as Germany or the Netherlands. In terms of marketing in Spain, do accounts for 32.8% of the food channels and 44.5% of the hotel industry. This imbalance has a negative impact on sales during the pandemic and should be reduced.
Although the sales and image of Rueda’s white wine, especially verderho wine, have increased explosively in recent years, the fact is that the wine in the region, especially verderho wine, has a history of 1000 years, which can be predicted, In the process of reforestation, Moz á rabes will plant this variety on barren land in North Africa, which allows good drainage, ventilation and disease prevention. This did not prevent rhizobia from taking up most of 90000 hectares of land at the end of the 19th century.
Wine from the Rueda region was famous in the 16th and 17th centuries and was consumed in the court. In one of their works, writers such as Lope de Vega, Quevedo and Cervantes pointed out that “the wine of arahos fed the children and the elderly”.
Rueda’s name of origin, which dates back to 1980, is the first in castilia and Lyon and has remained stable for almost the past decade. However, due to the acceptability of demand, its planting area in more than 70 municipalities (mainly in Valladolid and Segovia provinces) has increased from 10000 ha to 20000 ha, of which 17000 ha belong to Verdejo variety. Overall, this is an area with a large proportion of young vineyards, but there are also about 1500 hectares of vineyards that have been resistant to rhizobia from France at the end of the 19th century. The increase in area is reflected in the level of sales, from an average of less than 50 million bottles to 83 million to 93 million bottles in the previous sales year, when their origin value was about 300 million euros.
The prosperity of Ruda wine has a direct impact on the wine industry. On the one hand, with the expansion and modernization of the existing wineries in the region, on the other hand, almost all the large national wine groups are coming. This means that there are more than 70 wineries currently in do, nearly half of which have landed in the past 10 years. There are four stripes or old wineries such as Felix sands cooperative, as well as other wineries such as Garcia carrion, Felix Solis, belonia, illera, Ramon Bilbao, PROTOS, Palacios, J. remotia, Torres, marquis del liscal or mataromella, The investment exceeded 100 million euro, and the vineyard appreciated greatly.