From Biking Shrimp To Selling Seafood In Jain For 38 Million Euros
2021-01-30 | by CusiGO
The monoculture of olive trees forms a green ocean, which is the case in Jain province from an aerial view. Surprisingly, in this forest of 70 million trees, a leading seafood and seafood marketing company has emerged. Cigalas or n é CORAS head from the cocederos and castellar seafood processing plants to the country’s main food chain. By 2020, seafood sales will remain at the highest level despite the closure of the pandemic and the horeca canal (hotels, restaurants and cafes) for several months, But they shot at the Christmas party.
Josefina Garc í a calero, director of seafood business at castellar, explained: “we were very surprised at the sales of the last Christmas event, which was much better than we thought.”. The company, founded by its father half a century ago, focuses 70% of its annual turnover on these festivals, with a turnover of 37.5 million euros in 2019. Jieneng sells more than 10 million kilograms of seafood and fish, and will increase its production of cooked seafood.
In 1969, Jos é Garc í A and ELISA calero laid the foundation for today’s successful family business in one of the most depressed areas of Jayne county. First, they started selling shrimp crates, almost primary, from the Andalusian coast. Later, they set up their own seafood combine harvester, and now they have an important logistics network, so that their products can reach most parts of the country (especially the central and southern regions), as well as Portugal, the Netherlands, Romania and the United Kingdom, and are ready to enter the army in Germany. In the UK market, when the epidemic broke out, the hotel industry was the main niche market. Brexit made the market worried about the near future and sales slowed down.
Castellar seafood is the best seafood at Huelva’s auction and is also imported from the Maghreb countries. The farm’s products were imported from Ecuador, and in Vigo, they bought another fish. In recent years, the company also launched a new seafood and frozen seafood products. This is the case for white fish, such as the first frozen cod from Iceland; seafood sauce and prepared soup and paella; pre cooked shrimp omelets, nettles or mussels; and finally, they offer bold meat and serve from pancakes to chicken nuggets or mini flamingos.
Its three production centers, with an area of 36000 square meters and a cooling capacity of more than 100000 cubic meters, are located in the province of Jahn. In Castelar, a small town with only 3000 residents, they retain the original cocedero and produce 2.5 million kilograms per year March. In the neighboring town of santisteban, there is the largest refrigeration capacity and office, and in the capital, there is a major distribution center in Jieneng. From here, they sell products through wholesalers and major food chains in the country. Some of them have operations in other countries, They sell castilia seafood products under a white brand.
Despite the difficulties following the outbreak of the epidemic, castellar was not forced to make any adjustments to its 100 workers. He also did not apply for any RTE, although he was dissatisfied with temporary employees employed in high demand periods such as Easter or summer fairs in the past. “We keep this pace because of our food store customers, where demand has increased, mainly because of the competitive prices we offer,” Josefina Garc í a said. That hotel accounts for 40% of their sales.
But that decline has been offset by a rebound before the Christmas holiday. Although they launched the campaign in October, their demands were rejected after the constitution bridge. “I think that although many families are experiencing financial difficulties in this crisis, it’s clear that seafood has some deep-rooted meaning in our Christmas food culture,” she said.
In a highly competitive market, catelar seafood hopes to expand its scale by betting on innovation and diversification. On its 50th anniversary, in 2019, Jieneng has reshaped its image and packaging, This earned him the Iberian Peninsula Award for best food packaging because of his innovative new packaging design. It has also adopted a strategic plan that is expected to follow this growth line in the next few years. Josefina Garc í a said: “for us, the human factor is so important, it is an important pillar of the food industry, in which the value of handcraft tradition still exists.”.
During this half century of development, castra has become a market with increasing demand, one of the most dynamic seafood chefs in the country, and a reference point for frozen food distribution. An oasis in a green mantle covered with the best olive grove in the world. It’s all thanks to Jose Garcia’s business vision, who started distributing shrimp and Norwegian lobster on a worn-out bicycle.