Solving Legal Problems For Entrepreneurs
2012-08-20 | by CusiGO
This is a real case: the employees of a chain enterprise absconded with more than 10000 yuan of public funds, and the boss was refused after reporting to the police station. The reason is that the misappropriation of funds is not enough for 20000 yuan, which is not enough for filing a case. After consulting “yesmylaw. Com”, a website providing low-cost, one-stop online services, the boss learned that this was an economic crime of “duty encroachment”, which should be reported to the economic investigation department, and the filing standard in Shanghai was 10000 yuan. In the end, the legal housekeeper even helped the boss find the phone number of the Economic Investigation Detachment to report the case successfully.
According to Ma Qiang, the co-founder of legal housekeeper, the above case reflects the general situation of legal application of small and medium-sized enterprises in China: there are legal loopholes in daily management, the legal consciousness is weak, and when there are problems, we don’t know how to find a lawyer to cooperate; the service level of the lawyer who provides legal services is uneven, and the cost is high. “In fact, the business volume of many lawyers is seriously under saturated.” Ma Qiang said.
In August 2011, Ma Qiang, together with Zhou Xueshuang, a lawyer with nearly 10 years of working experience in the legal field, set up a website, legal housekeeper, which specializes in providing online legal services and recommending lawyers for small and medium-sized enterprises. In view of the problems of labor and personnel contract, creditor’s rights and debts, intellectual property, investment and financing, and even marriage property encountered in the process of enterprise development, we provide one-stop legal service and consultation.
The business model of legal Butler is similar to that of legal zoom and rocket lawyer in the United States. Ma did not copy their model. According to his understanding, their main source of income is to make online legal documents for enterprises and individuals, while legal housekeepers are only for small and medium-sized enterprises. In addition to online documents for enterprises such as labor and personnel, creditor’s rights and debts, legal housekeeper also involves services such as lawyer’s promotion and image packaging. In addition, they will invite lawyers to do several offline legal open classes for free every month. First, to improve brand awareness, second, to do market education.
Ma Qiang has more than 10 years of Internet and brand interaction
Although gold, platinum and Diamond Membership systems are set up, some service fees of legal housekeepers are still as low as 300 yuan / month. “If the original fee for lawyers was 20000 yuan, it might become 35000 yuan to us.” The premise of low price is to win by quantity. The legal Housekeeper will select some high-quality “core lawyers” to sign long-term cooperation agreements, and recommend all cases received to these lawyers; they also select about 30 selected lawyers for peripheral cooperation. Afterwards, the legal Housekeeper will charge the lawyer a business introduction fee. In order to ensure the quality of service, the legal housekeeper currently only accepts lawyers at the partner level of the law firm.
In addition, they sell modular legal service packages, which are divided into
Ma Qiang calculated a simple account: there are more than 500000 small and medium-sized enterprises in Shanghai alone. Even if legal housekeepers serve 10000 enterprises, they have only 2% market share. Their services are also beneficial supplements to incubators, investment and financing institutions and other organizations.
However, it is not easy to do online services in China. The biggest problem is that the customer’s habit of using the service online is not mature, and there is a problem of trust. “To put
By providing a series of standardized legal services and accumulating a certain number of customers, legal housekeepers may wish to provide more personalized value-added services. The biggest challenge is that SMEs’ acceptance of legal services needs to be improved, and whether large-scale business volume can be formed will be a test. In addition, it is also a good starting point to do mobile legal services in combination with mobile phones.